Mr. Mradul Choubey is the Manager and Team lead at Ernst and Young in Bhopal, Madhya Pradesh. During the meeting Mr. Mradul Vhoubey will discuss agriculture, dairy and horticulture value chains. How they differ, important stakeholders, misconceptions.Possible ways to improve price realization for farmers, role and importance of middlemen. Importance of aggregation, grading, marketing, and harvesting practices in a value chain. Differences between agricultUre, dairy, NTFP and horticulture value chains.